Building a Centralized Data Platform for 16 Companies in 12 Weeks
Carbon6 is an all-in-one platform for Amazon sellers to run their businesses. In order to accomplish this mission, Carbon6 acquired 16 companies within the span of a year.
The Challenge: Having so many different operating tools and technology stacks under one roof made obtaining critical operational data increasingly difficult.
Business teams were unable to get real-time, reliable sources of truth in their operational systems
Built out a data platform on AWS using Airflow and Redshift which produced highly reliable data at a 30 minute cadence.
Needed to populate the newly implemented CRM system (Netsuite) with fresh and reliable data
Created ETLs and reverse ETLs for Netsuite to populate the CRM with real time fresh data.
No consolidated view of all user records, with each company having its own fragmented set
Aggregated all user records and created a single customer 360 view across all entities
Results
The Process
Discovery
Build Out
Outcomes
The Boosted team has become a critical partner to Carbon6, working deeply with us to tackle our toughest data challenges and API integrations that would have taken months more without their experience and involvement. - Brett McLaughlin, CTO
Outcomes
Financial reporting refreshed on a 30 minute cadence
Reverse ETLs built into CRM system
Single source of truth through the data warehouse
Data integrity and reliability with automated data ingestion and transformation
Operational improvements from insights derived from the data platform
Scalable Data Infrastructure using Airflow on EKS
What was built
